Most retailers and craftspeople know the century-old brand Ciment Fondu®.
However, they are less familiar with the rest of the retail range, such as FONDAG® or Fondulit®.
In taking part in the DORAS trade fair in Dijon, the retail team presented a new visual identity designed around a key message: Ciment Fondu® technology.
This stand was more modern and designed to promote a range of products for craftspeople based on a single technology. The new stand was very well received.
The core business of DORAS, a company founded in 1928 and subsidiary of the SAMSE Group, is the distribution of building materials.
With the organization of its 5th trade fair at the Dijon exhibition center, DORAS aimed at all those involved in the construction and public works sector.
This trade fair is a great place for meetings, discussions, discoveries and information between partner suppliers and DORAS clients.
280 exhibitors and 4,500 professional visitors in the building sector attended.
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